Electric Hendrix Vodka

It seems that every time you see a bottle of Hendrix Electric Vodka on a bar shelf someone has to bring up the court battle.  If you haven’t the slightest clue what I’m referring to then let me fill you in.  In 2005 Craig Dieffenbach and Leon Hendrix (Jimi’s half brother) decided that they were going to develop and start marketing a new Vodka bearing Jimi’s name and likeness on the bottle, of course, like all responsible business men, they did so without permission.  What makes this story even better, is that Leon Hendrix had not only been cut out of the will by his father Al who was in control of Jimi’s estate until 2002, but he also lost a court battle with his sister who currently controls the estate, for a cut of the estates $80,000,000 worth.  I guess good old Leon thought that the 3rd time would be a charm.  Unfortunately someone popped his entrepreneurial bubble, requiring Craig Dieffenbach and Leon to pay 3,200,000 in damages as well as pull the product from every shelf it currently rests on.  So if you see it anywhere, have a shot, it won’t be there for long.