Looking back on my last post, I may have spoken to quick in regard to the state of Seattle Nightlife. We have a new phenomenon that is sweeping our city, collaborations, a breath of fresh air. Long have our ego’s gotten in the way, ego’s that have prevented us from working together. If it wasn’t out ego’s it was our greed, it was always a situation where we never had enough left to go around. Now though, we are marching to the beat of a different drum.
I’m not sure when the switch flipped, but, i’d like to think that it started with a combination of the local club owners devising better profit sharing strategies and local promoters recognizing how awful our nightlife scene is. Collaborations are nothing new though, SNL/Rareform/True/Xcite, Steady & Whisper, Pak Pros & Pin Point as well as others have been using this formula for years with quite a bit of success. It’s the rest of us that have been slow to catch on.
Examples of great collaborations have never been as evident as they are this weekend. A Friday collaboration with Lush Life/Steady & TPD came to fruition at the last minute when it came to light that TPD needed a place to call home this Friday. The fact that this happened 2 days before the event is miraculous, it shows that people in this industry are developing trust again, that people in this industry value their relationships, for this I am thankful. There are more than a few promoters out there that could learn a lesson from this, i won’t name names, but this goes out to those of you who think you are dope enough to burn every bridge in the industry and still get work, good luck.
Another good example of this is Saturday at Tia Lou’s. PURE productions has had their 4yr anniversary mega-party in the works for 6 weeks. They had planned on throwing it at the brand new club Republiq, unfortunately some last minute administrative issues made that an impossibility. Did PURE freak out and cancel the event, no they didn’t, they called upon every company in the city to push this event as hard as possible (for free i might add) and everyone came to their aid and put it down, as they should have.
If you don’t work in Seattle Nightlife, this might not mean much to you, but for those of us that do, this is a new era, we are on the way back up. These collaborations are bringing together people from all circles, which in turn creates larger circles which in turn increases our socialite population as a whole. So, for me, for all of us, attend these types of events, they are amazing, so much great energy, so many people to make sure your night is fantastic, trust me, you won’t be disappointed.
